Master Data Management

Unified records enable to update product descriptions faster, manage contractors more effectively, and communicate with customers in a more personalized way.

Multiple IT systems may have many duplicates of the same record for the same customer, product or contractor. The master data management technology enables to remove duplicates and collect all available information into a single “golden” record. Unified records enable to update product descriptions faster, manage contractors more effectively, and communicate with customers in a more personalized way.

Enables to personalize communication with clients
Updates product information across multiple communication channels by 90% faster
Combines duplicate data about the same entity into a single record
Manages reference information from various sources, including the IoT sensors

Products and Solutions

Informatica MDM Multidomain HUB
The platform provides a single view of critical data about customers and products, reference data and any other master data domains
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Informatica MDM-Product 360
The master data management tool providing capabilities ranging from data integration to managing a growing number of marketing and sales channels
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Reports from independent analytical companies

IDC MarketScape Research recognized Informatica as Data Depository Market Leader in 2020
Gartner has recognized Informatica as a leader in metadata management for the 5th time in a row
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