Complete and high-quality information about the product is needed for successful omni-channel sales. Product 360 is Informatica’s master data management tool providing capabilities ranging from data integration to managing a growing number of marketing and sales channels.
Use of the Product 360 platform means open processes at all stages of providing information about a product for retail companies, distributors, manufacturers, as well as other companies, e.g., automotive business representatives. The solution enables to control data management and integration within the company, including in the field of omni-channel trade.
