How to Create Seamless Retail Experiences by Harnessing the Power of Data

Since COVID-19 changed the world in 2020, the retail industry has accelerated its digital transformation. To serve people who were locked down, avoiding in-person shopping or making purchases using multiple channels, retailers needed to find new ways to meet consumer expectations. And they did.

But now additional market forces are in play. Facing supply chain disruptions, worker shortages and surging inflation, retailers are considering how they can best meet these challenges — and convert them into valuable opportunities.